Robert Hodson founded Jaegerson Digital after many years of working as a freelance digital marketing consultant. He has in-depth experience with companies of all sizes, across multiple industries.
He wanted to formalise his experiences and convert his own passion for digital marketing into a company which was about getting the job done right, and delivering the very best result for the client.
Robert’s early career was spent in sales. He quickly learned that it was much easier to sell the solution to a customer’s needs, than it was to sell what the marketing department put in the brochure [yes brochure, he is quite old]. After many years on the road, and quite literally thousands of meetings with hundreds of clients, he took a step back from the front line and found his niche in marketing.
This was just about the time that websites and the fledgling digital marketing industry were starting to get airtime. Interested in this landscape shift, he chose to focus entirely on understanding how digital could be leveraged to help companies sell more and sell faster.
Robert taught himself how to build websites and more importantly how to optimise them. He studied for his Google exams and, like a good student, got all the certifications. He set about working with companies all over the UK to help them better understand online advertising, and how they could leap ahead of their bigger competitors by utilising these new tactics.
Several years on and here we are. Robert is still very hands on and his direct and effervescent style, combined with his innate ability to cut through the BS and focus on what actually needs to happen, are a breath of fresh air in an industry overpopulated with people who start every sentence with “So, …”
3 facts about Robert Hodson